Day 9; Nugget 9 - Build an audience, not a product (2)

Be exceptional

1. Once a loyal audience is built, one that loves you and the information  you send, you can most likely, sell to your audience anything you want.

2. Benefits of the audience first strategy include:

• accelerated growth due to pre-customer database

• no need to pivot later

• less startup capital needed

• low marketing costs

Takeaway: an audience first approach is the one method that if executed properly works (Joe Pulizzi).

Ifeoma uzoma is an edupreneur, a success and career coach, and finally a lecturer. She is the lead consultant of Unique Consults, which offers services such as business and academic research (feasibility studies, proposals, business plans, bid, bill of quantity, academic research etc), data analysis (SPSS, GIS, EPI INFO), grantsmanship, editorial services and general consultancy.

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