Day 8; Nugget 8 - Build an audience, not a product

You would always be different.

1. The absolute way to start a business is not by launching a product, but by creating a system to attract and build audience (Joe Pulizzi).

2. By focusing on building an audience first and defining products and services second, an entrepreneur can change the rules of the game and significantly increase financial and personal success.

Ifeoma uzoma is an edupreneur, a success and career coach, and finally a lecturer. She is the lead consultant of Unique Consults, which offers services such as business and academic research (feasibility studies, proposals, business plans, bid, bill of quantity, academic research etc), data analysis (SPSS, GIS, EPI INFO), grantsmanship, editorial services and general consultancy.

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